Around 40 per cent of holiday trips taken by UK residents currently take place in developing countries. While tourists come home with megapixels of holiday snaps representing their ‘exotic’ experiences, very little is generally known about how locals feel about being visited, and photographed.

This project aims to turn the lens around. Zanzibar is highly dependent on tourism but due to its Islamic tradition and culture, Zanzibari women are often excluded from the tourism industry and take a ‘back-stage’ position; they have difficulties finding employment or buyers for their handicrafts. Tourists have a great potential to improve the situation if they know more about the local circumstances and hear ‘local voices’. This virtual exhibition draws on photographic diaries created by female craft producers from Zanzibar (Tanzania) on how tourism and tourists impact on their lives.


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